Hi, I’m Amanda Lee, and welcome to PurelyFresh.sg.
I started this site with one simple belief—fresh food tastes better when you know its story. I grew up in the heart of Singapore, where wet markets weren’t just places to shop—they were classrooms. There, I learned how to choose fish that told you where it swam, how to prep vegetables the season offered, and how to cook for people with heart, not just heat.

For years, I worked at fresh food stalls, watching how the best meals came together with simple ingredients, handled right. Eventually, I decided to bring those lessons online—with the help of a few cooks and writers who share the same respect for real food.
From Market Stalls to My Home Kitchen
Those early days shaped everything I believe about cooking. To me, a good meal doesn’t come from fancy gear or flashy words—it starts with what’s fresh and what’s on hand. That’s the spirit I carry into every recipe I share on PurelyFresh.sg.
I don’t try to impress with elaborate techniques or twenty-step instructions. I just want food that works. Food that’s tasty, doable, and worth making again. Whether I’m seasoning pork or stirring tofu into soup, I’m always aiming for the same thing: real food, real results.
What You’ll Find Here
I write recipes for real life—ones tested in busy kitchens like yours and mine. You’ll find straightforward instructions and ingredients you don’t have to hunt for. The categories cover:
- Seafood that’s clean and quick
- Meat with depth, not just seasoning
- Lunches you’ll actually want again
- Dinners made to repeat
- Soups that don’t need cream to feel full
- Salads that satisfy
- Drinks that fit every season
I keep steps tight and skip the fluff. I know you don’t need pages of backstory when you’re trying to get dinner on the table.
Why That Matters to Me
No one should have to scroll through a saga just to roast a chicken. My goal is to help you trust your instincts and your tools. I want cooking to feel like second nature, not a guessing game. If a recipe doesn’t work, I fix it. If something needs better instructions, I rewrite it.
Made for Every Cook
PurelyFresh.sg is for everyone—from kitchen newbies to seasoned home cooks. Some of you cook with measuring spoons, others with a good eye and a better nose. All of you are welcome here.
If you’re not sure where to start, try a simple lunch recipe. If you’re feeling adventurous, go for a fish or meat cut you haven’t tried yet. I’ll be here to guide you through it.
Want to Share a Recipe?
If you love cooking and have a recipe or tip to share, I’d love to hear from you. Maybe you’ve found a way to use underappreciated produce or have a twist on a classic lunch. As long as it’s original, clear, and useful, it belongs here.
I’m looking for:
- Real recipes across our categories
- Clear timing and steps
- Ingredient lists that make sense
- Cooking tips earned from experience
- Great photos (they really help!)
You can include a short bio or remain anonymous—it’s up to you. I also offer a publication fee option if you’re submitting for a linkback. Just send your submission via the contact page with “Recipe Submission” in the subject. Docs or Google Docs are preferred.
Contributor Perks
If your recipe is published, it’ll be seen by a community of cooks who value practical advice and great food. Whether you’re growing your portfolio, sharing a heritage dish, or just love feeding people, your work will matter here.
You’ll also be part of the growing team that shapes PurelyFresh.sg. I love featuring top posts, spotlighting contributors, and connecting cooks across kitchens.
This isn’t about building a name. It’s about building meals that matter.
Stay Connected
Follow me on Facebook, Pinterest, and Instagram for fresh recipes and simple ways to make meals better. Got an idea or feedback? Don’t be shy—reach out. If a recipe could be clearer, I want to know. I believe great cooking comes from open, honest kitchens.
Thanks for stopping by. Let’s keep it fresh—together.